Success Secret Number 1

My ability to ship something, meaning to present something to the world, way before it’s done and way before I’m ready is definitely one of the keys to my success.

A lot of people come to me for help in their businesses and perhaps the biggest thing holding them back is the need to get something perfect. So they procrastinate.  They live in a world of what if’s.

What if it doesn’t work?

What if everybody thinks I’m an idiot?

What if, what if, what if.  Unless theres a chance you will die from it, and I don’t mean die from embarrassment. Then there’s no reason not to try.

The past 2 mornings I’ve launched 5 different Facebook campaigns.  Are they perfect?  Hell no.  I did the graphic design myself on Canva, and graphic design is not one of my fortés.  I wrote my own copy which I copied from other Facebook ads I liked. I created audiences based on information I got from a free digital marketing podcast I listen to. Will I lose money on some?  Yeah probably.  But how will I ever know which one is going to work until I try.  And if one of them does hit?  Well I have made $140 000 in profitable revenue since I started Facebook ads a year ago.  The $20 I lost on each of the other 50 dud ads pales in comparison.

Contrast this to the many people who ask me about “how to do Facebook ads”. This topic comes up at weddings, dinners, and parents at school  They want to know where they can do a course, who can they pay to do it for them or my favourite “can you just quickly show me how it works”.  Then even if you give them the resources they do nothing about it. They don’t have a bias towards action and so they continue to complain that they just can’t get their head around it. Nothing happens and nothings changes.  Don’t be this person.

This is not to say that you should launch every single idea you have.  Like most multi passionate entrepreneurs I have at least 10 ideas a day so it wouldn’t be physically possible.  However, it does mean you should be picking some of the best ones and really committing to getting them out in the world, getting feedback and iterating on the original idea.

Is this post perfect?  Um no. It’s probably littered with spelling mistakes and grammatical errors.  But guess what?  I’m going to push publish anyway.

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